This tag is used for games that mostly focus on its characters moe or cutesy charm, rather than anything else.

A moege (short for moe-game) usually have very characteristic style of drawing with vivid colors and cheerful, childlike heroines with big eyes.

Popular examples of moege are Da Capo, which Circus describing it as a "ticklish school romance adventure" (from Wikipedia) and Shuffle.

Do not mix with nakige where the game turns into a serious drama at some point of the story.

Deleted after a lengthy discussion about it