Minori is no more

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#1 by sevenbar
2019-02-28 at 09:05
link

Well I'll miss Wind "a breath of heart" and ef
#2 by zeroyuki92
2019-02-28 at 09:15
RIP

I guess the Mangagamer fundraising project didn't actually work well enough. RIP Supirara as well.
#3 by essword
2019-02-28 at 09:16
Thanks for the screenshot, since minori still refuses to let filthy foreigners view their website.

They made good games, but they were the only company where I felt zero guilt about pirating their games since they refused to sell them to me.
#4 by funnerific
2019-02-28 at 11:05
I'm glad to see them go, I loved ef and eden* was good, but minori has never been the same since then, only releasing games overflowing with H content with all kyonyuu heroines. I don't care that those two games didn't sell as well as they expected, many still get away with doing normal VNs without going extreme like that. Hopefully this will give the more skilled part of the staff a chance to work with other companies.
#5 by kiru
2019-02-28 at 11:44
The moment they decided to no longer care about who writes their games, they got into trouble. Or so I'd like to say. But honestly, nobody knows if caring about writers would even help you at this day and age. Boobs seem to not have helped anymore.
#6 by diabloryuzaki
2019-02-28 at 12:28
if they can promote or write well then the result is clear. must to remember that write scenarios for vn is not easy enough like write web novel
#7 by essword
2019-02-28 at 12:49
According to their explanation, sales/finance wasn't the reason, thankfully. It mostly sounds like they wanted to move on to something else.
#8 by snoosnoo
2019-02-28 at 13:11
What the director wanted to make was different to what the people wanted apparently. So the director didn't actually want to make tiddies but it sold and kept them afloat through the 2012 bankruptcy crisis...
#9 by teamkazato
2019-02-28 at 21:21
That's so sad to hear..
Minori was one of my favourite Developers.
With Wind a Breath of Heart, Supipara and Trinoline.
RIP Minori February 28 2019.
#10 by fuukanou
2019-02-28 at 21:25
Reason 3 is a terrible excuse lmao

Such a shame, I liked minori, even their not so good games after eden*
#11 by miran
2019-02-28 at 21:27
It is a very sad news... Minori was my favourite company, it did really good novels. But I suspected something was wrong when their final novel was released in Japan. Heroines are the same design and it had too litlle H-scenes, also they are practically the same as were seen on CGs.

I hope all the staff simply will rename their company soon and they will produce the same amazing novels as they did before!! Also I hope they will be more tolerant to foreign customers and open their website too because people outside cou;dn't see their page... Let's wait!!Last modified on 2019-02-28 at 21:35
#12 by eacil
2019-02-28 at 21:32
#7: according to their explanation, sales was one of the reasons. "There was a gap between what we wanted to create and what people wanted" is a litotes for "damn moefags, not wanting to buy our stuff". If they want to move to something else, it's because they are fed up of what they became aka having to put up with what people want and not succeeding anyway (if they don't sell the name it's because they don't want the brand to be deconsecrate by opportunists). Also they had a lot of hardship like the bankrupt crisis of 2012 (they mention it) and not being able to do everything you want + not selling should be the best explanation as to why they closed.
#13 by ffthewinner
2019-02-28 at 22:34
that is very sad. RIP :'(
#14 by eltonan
2019-02-28 at 23:29
Truly another death of the old guard. Now days it's hard to find developers/companies that are over 10 years old and still up and running. The average life span of an vn company these days seems to be less than a decade.
#15 by encrypted12345
2019-02-28 at 23:52
F
#16 by sakurakoi
2019-03-01 at 08:01
The average life span of an vn company these days seems to be less than a decade.
The average lifespan has always been much less than that, never even mind the median which is probably at 0 (only one title released, more than half release just one title or maybe two, not more)

and, welp...
Now days it's hard to find developers/companies that are over 10 years old
Tsurumiku just survived their 10th year if you do not consider their origins which is basically Chuck Miyabi~

They actually also keep their writers and overall style. Ultimately it is about brand recognition and having a proper budget plus overall management which suits the target audience/sales.

One should leave making "true" masterpieces (which are flawless to a certain degree, which many here definitely are not) to "amateurs" which can take their time, whether it is the all time classics from Tolkien or something newer like Stardew Valley.

In terms of H games, one also can not tell that doujin groups like acerola, BAROQUPID and Tsukinomizu Project are "amateurs" if it was not for their game engines for they deliver both, quality and quantity which one would expect from highly professional companies. What makes them three also special is also that they contain lots of the usual (Slice of Life) Comedy despite being primarily very H.

Looking for "good" stories (drama) instead? Ya better read Web Novels and Light Novels that were originally Web Novels then. They also have the type of masterpieces like VNs which are just entertaining BS, and more of them.


minori simply failed as soon as they got away from their brand (in 2012) which was all about their kind of "plot". While making smaller but cheaper works during a crisis might not have helped since their writers may have still gone, they should have stuck with it and try to find one (not several) writer which they can keep for long... like the aforementioned "vile" company and their scenario writer who did indeed become el presidente, oh and of course they also they did not change their artist either.

Really, if you play for keeps, you keep your staff even if you may find somebody supposedly better, the new ones are a detriment if their style is not the very same or they are not loyal. It is both a blessing and a blight that like games, VNs are project based work rather than some traditional continuous trade. A new brand/name may be a new chance but it is but a chance, not certainty nor safety.
#17 by momimomi
2019-03-01 at 11:35
The representative of Overflow twitted an interesting insight. link

I guess the tweet means that minori was doomed because their games were set in school settings, hence not popular among buyers of digital releases, and they were old, which means most of their hardcore fans were older than 35yo, therefore stopped playing moege.

At the end of the day, companies that make moege and target buyers of physical releases are doomed. On the other hand, companies that make nukige set in non-school settings can hope to stay afloat for a long time. Seems like we're going back to '90s when most vns were nukiges.
#18 by sakurakoi
2019-03-01 at 12:03
their games were set in school settings, hence not popular among buyers of digital releases, and they were old, which means most of their hardcore fans were older than 35yo, therefore stopped playing moege.

It's not because of the school setting why it is not popular for digital releases but due to the fact that the genre's target audience wants physical copies to look at. The genre is basically "Games that are longer than 10h"

Additionally their fans were not getting too old for some genre but in the first place they lost most of them after 2012 when their brand changed while the brand could not attract new "hardcore fans" and of course some many fans consider to quit VNs altogether due to some or another circumstance, maybe playing some games but usually sticking to more traditional and non-interactive media.

Not to mention the competition is high, few have enough money to buy everything they want and ironically those often have the least time to spend in leisure. Simply put, their works had little draw unlike earlier where they were more unique... or had at least less competition.

Seems like we're going back to '90s when most vns were nukiges.
Most VNs already are, were and will be and it is not going to change by much just because a company was already doomed into oblivion 7 years ago.Last modified on 2019-03-01 at 12:03
#19 by momimomi
2019-03-01 at 12:57
#18: I doubt it's a coincidence that Numakichi, who is directly involved in production of VNs, talks about hurdles that moege-makers face these days the next day after minori's announcement. Hence, I'm simply interpreting his words with respect to minori.

Please provide hard statistics to support your conjectures if you disagree with Numakichi who has inside knowledge.
#20 by alexlung
2019-03-01 at 14:13
I'm surprised they went bankrupt and ended up shutting down. What will happen to Mangagamer now especially with their upcoming Minori games that were meant to be translated?

all of their engines on the newer titles all had the latest tech, mouth sync etc which were all very expensive, its kinda odd how they go out of business as opposed to companies that makes nukige

i mean they produced a couple of anime, like elf, popular ones like maou etc and had games on steamLast modified on 2019-03-01 at 14:14
#21 by sanahtlig
2019-03-01 at 14:49
The representative of Overflow twitted an interesting insight. link

I guess the tweet means that minori was doomed because their games were set in school settings, hence not popular among buyers of digital releases, and they were old, which means most of their hardcore fans were older than 35yo, therefore stopped playing moege.
He doesn't say that though. That's simply your speculation.

His remark is that genre/tag searches in DL shops (which account for more sales than physical releases these days) result in games with school settings (and presumably other genres with unremarkable/commonplace/vanilla tags) getting drastically less attention. Notably, this mainly affects *mainstream* (2nd-tier) companies with not much brand recognition. Popular companies are affected much less, since they already have a dedicated following (that doesn't rely on tag searches to follow releases).

He also remarks that those over 35 tend to be less interested in school settings, though the impact is far less dramatic than the tag search effect.

The takeaway here is that online shops are fundamentally changing how users discover eroge, and therefore what types of games sell for developers without strong brand recognition. Used to be that users found games to buy mainly based on their presentation in physical shops--presumably vanilla types of games would have gotten more exposure while fetish games would've been hidden in a corner. But now tag searches in online shops favor games that cater to niche interests or fetishes. If you're a 2nd-tier developer, the way you stand out from the crowd is by carving out a niche.Last modified on 2019-03-01 at 15:02
#22 by kratoscar2008
2019-03-01 at 15:41
#20
How is the idea of investing high budget in tech stuff for stuff that sells averagely such an alien one?
Didnt their Supipara game cost like a million dollars? Maybe they should had downsized it a bit.

And nukige companies suffer too, Lune had to make a mobage/gacha to make up for game's "low" sales (They say the problem is lack of growth rather than low sales) and now their gacha/mobage died so they will have to resort on their usual products again.

Its a market wide issue it seems, if Lune is smart they will just reduce the budget of their games (Hopefully after Lewd Elves 2) unless they want to get Minori'd.
#23 by momimomi
2019-03-01 at 18:04
#21
Popular companies are affected much less
Numakichi says that popular companies that lost popularity are affected.
>ブランド人気が衰退するとDLへ期待も出来ず即詰みやすい
IMO, he hints at minori. They were popular in the past, and they still made gakuen-mono aimed at buyers of physical releases.

When speaking about the audience over 35, he again mentions old companies that lost popularity and the fact that gakuen-mono is less popular among older gamers affects such veteran companies.
>人気が落ちてきた古参の中堅メーカーには、この現象が直撃してしまう。
#24 by teamkazato
2019-03-01 at 22:58
#16
Well here are some Companies that Exist for over 10 Years
Escu:de 1998 Oktober 23
Key 1999 June 4
Nitroplus 2000 February 25
Marvelous Interactive 2000 August 4
Frontwing 2000 August 4
Minori 2001 August 31
Purple Software 2001 September 7
August 2002 February 22
BaseSon 2002 April 26
Pulltop 2002 June 28
Alcot 2003 November 28
Favorite 2004 May 28
AXL 2006 May 26
Yuzusoft 2006 July 28
Trifolium Garden 2008 May 5
Eternal 2009 January 23

The Dates are the one's, where they released their first VN.Last modified on 2019-03-01 at 22:59
#25 by kratoscar2008
2019-03-01 at 23:35
There's also Atelier Kaguya, BISHOP and Lune.

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