The player takes the role of a nameless protagonist that the script refers to as Boku (boku is a word one can use to refer to themselves in Japanese. It's less formal than watashi, but not to the point of words like ore). Boku is a ronin that moves to Tokyo in hopes of being able to study and prepare himself for the university entrance exams. His hobbies as an artist and the myriad of temptations of the big city have kind of caused him to waste his time away, playing games and watching anime instead of focusing on studying. His need for a job eventually landed him a job at MoonEarth, an eroge studio that at the time was needing a character designer. The studio's fate takes a turn for the worse when the scenario writer decides to entirely drop out just as the crew is producing their first title.
Seeing as the fledgeling studio is under a lot of scrutiny from its parent companies, this turn of events places MoonEarth in a very sticky situation. As such, the story focuses on MoonEarth's budget problems (the project director likes gambling budget money away by playing pachinko), scheduling issues (the lack of a scenario writer means EVERYTHING from character designs to CGs to BGMs and Voice Actor casting is delayed as well), and eventual crunch-time (since as of the game's start, MoonEarth has one month to create a game from scratch) as they trudge their way to releasing their first title, a game called Ai kawarazu na boku.